The Fasano, a Miami Beach Icon Re-Imagined by Isay Weinfeld

by Jennifer Feil


“With little to no more buildable land left in Miami Beach, hungry developers are scrambling to see what existing buildings they can purchase, take over, demolish and breathe new life into.”


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One example I’m very excited about is The Shore Club in the heart of South Beach. Originally built in the golden Art Deco era of the 1930’s, the iconic oceanfront property eventually came to epitomize South Beach ‘cool’ in the early millennium under the management of Ian Schrager’s Morgans Hotel Group. The subsequent  opening of Nobu & Ago restaurants on site,  coinciding with the burgeoning Art Basel scene, sealed its place as the ‘go to’ spot for the local and international crowd. These were indeed fun days on the Beach and The Shore Club was without a doubt at its epicenter.


However, times change. Several years, a whopping sales price,  and many building permits later, new owner-  Manhattan based uber developer HFZ Capital- is bringing in The Fasano Group to manage the latest incarnation of the property; The Fasano Hotel & Residences Miami Beach, scheduled to open in 2018.



Already known for their very popular and stylish Fasano hotels & restaurants in South America, the Brazilian based hospitality & gastronomy group  enjoys an extensive international following. So as the Miami Beach property will be the brand’s first in the US, there is much anticipation. And of course, with the Fasano brand will come the designers…


Award winning architect, Isay Weinfeld, responsible for the design of the Fasano properties in Brazil and Uruguay (and a host of impressive residential & commercial projects worldwide), will bring his classic & contemporary style to the new property, as will renowned Swiss based landscape architect, Enzo Enea, who will create an extraordinary landscape of exotic gardens throughout the 3-acre site.


One thing I really like about this project is that much of the original Deco structure and detail will be preserved and seamlessly juxtaposed with modern design.


The historic 8 story North Tower will retain only its architecturally significant shell, marrying beautiful Deco details with the modern and airy openness of new interiors.


The 21 story Central Tower (designed by David Chipperfield and added to the property in 2001) will be mostly preserved and ‘re imagined’ by architect Weinfeld, into wide open spaces that will include extended outdoor terraces, many of which will feature his ‘gardens in the sky’ – self-irrigating planters lining the terraces outer edges. This will add a lush greenery to contrast with the modern white lines.


Finally, the original South low rise structure will be transformed into the new 85 room Fasano Hotel, a Leading Hotel of the world, maintaining the gorgeous original details of the historic lobby. The five-star hotel services the hotel brand is known for will extend to owners as well.


New to the property will be five 2-story beach houses, each nestled in a private tropical setting and each featuring a private spa, sauna and plunge pool.



The centerpiece to all of this will be a new 9,500-sq. ft. lagoon style pool, the largest in Miami Beach. Surrounding Enea designed gardens, made up of native and exotic plants and trees, will add to the sanctuary like feel.


Now onto what excites me most about this project- the anticipation of good food & good music.


For over a century, the Fasano name in Brazil has been associated with top quality regional Italian cuisine. The Miami Beach property will feature two Fasano restaurants, one with a more casual menu featuring both indoor & outdoor/garden /pool seating, and the other will be in an elegant indoor dining setting


The piano and jazz lounge at Fasano Miami Beach will be modeled after the popular Baretto Bar at the Fasano Hotel in Sao Paulo, Brazil, who were voted best bar in the world by Wallpaper Magazine in 2012. The distinguished lounge has featured well known jazz and bossa nova artists such as Bebel Gilberto and Caetano Veloso in their intimate and casually elegant setting.



The prospect of having this venue here is not only exciting, but long overdue. It is also symbolic of what this iconic property is deserving of. I welcome this next chapter of a more grown up and classic Miami Beach,  with much anticipation.

An Overview
Fasano Miami Beach will be completely re-imagined, re-vamped, brought down to the bones, and built like new. Designed by world-renowned architect, Isay Weinfeld, this iconic property will consist of approximately 67 ultra-luxury residences for sale, including 5 beach houses – plus a separate 85-room hotel, run by Leading Hotels of the World, Fasano Hotels. Located in prime South Beach, this exclusive site boasts 3 acres, giving way for exquisite landscape design by famed landscape architect, Enzo Enea.
– Location: 1901 Collins Ave – site of the current Shore Club hotel – approx. 3 acres
– Developer: HFZ Capital Group
– Central Tower: 20 stories (35 units)
– North Tower: 8 stories (27 units)
– Beach Houses: 2 level units with private pools, saunas and spa therapy rooms (5 units)
– Delivery Date: Approx. end. of 2018
– Price range $1,000,000- $14,643,000

Contact Jennifer Feil for more information.